Wholesale & Retail Distribution
Wholesale
& Retail
Place your brand on shelves and into trade buyers across Africa — with one partner managing the relationships, the orders, and the logistics.
How It Works
From warehouse to shelf
Match to Channels
We identify the right retail and wholesale partners for your brand — by category, region, and customer profile — and prepare the trade pitch on your behalf.
Onboard Trade Accounts
Listings, line sheets, trade pricing, and minimum order quantities. We open accounts with retailers and wholesale buyers under our distribution network.
Stock & Replenish
Inventory is held in our African warehouses. We pick, pack, and ship orders to retail back-ends and wholesale buyers — with replenishment triggered automatically.
Sell-Through & Report
Track orders, returns, and sell-through across every retail door and wholesale account. One unified view alongside your online channels.
Key Features
Beyond the marketplace
Retail Distribution
Place products with brick-and-mortar retailers across Africa. We handle account management, merchandising support, and replenishment.
Wholesale & Trade
Supply wholesale buyers, distributors, and trade accounts. Trade pricing, line sheets, and order management handled end-to-end.
Unified With Online
Wholesale and retail orders flow through the same fulfillment pipeline as your online channels. One stock pool, one report.
The Difference
Without vs With MoreShores
✗ Without MoreShores
- ✗Cold-pitch every retailer yourself
- ✗Negotiate trade terms door-by-door
- ✗Manage retail PO's in spreadsheets
- ✗Separate logistics for trade orders
- ✗No visibility on sell-through
- ✗Online and offline stock siloed
✓ With MoreShores
- ✓We pitch retailers under our distribution network
- ✓Standardised trade terms and line sheets
- ✓Automated PO ingestion and processing
- ✓Trade orders on the same fulfillment engine
- ✓Sell-through reporting per door and account
- ✓One stock pool feeding every channel
What's Included
End-to-end trade distribution
Ready to get on the shelf?
Let's talk about which retail and wholesale channels are the right fit for your brand.