Two-Way Global Commerce
Connecting Africa
to the World
Sell from Africa to global marketplaces, or bring international brands to African customers. One platform for bi-directional commerce across 25+ marketplaces with automated fulfillment.
Sell From Africa
Reach 50+ countries globally
Sell Into Africa
Access 1.4B African consumers
25+ Marketplaces
One platform, global reach
70% Shipping Savings
Discounted global rates
About the Platform
Two-Way Commerce, One Platform
MoreShores is Africa's gateway to global e-commerce - in both directions. We empower African brands to sell internationally while enabling international brands to tap into Africa's rapidly growing consumer market.
Our platform eliminates traditional barriers with seamless multi-channel commerce, automated fulfillment, customs compliance, and intelligent logistics solutions that work whether you're shipping out of or into Africa.
Why Africa, Why Now?
African e-commerce market
South Africa market
African consumers
Population under 25
With a young population, rapidly growing middle class, and increasing smartphone penetration, Africa represents the next frontier for global e-commerce - both as a source of unique products and as a consumer market.
Bi-Directional Commerce
One Platform, Two Directions
Whether you're selling from Africa or into Africa, MoreShores provides the infrastructure you need.
Sell FROM Africa
African brands can access global marketplaces like Amazon, Etsy, and eBay without needing foreign business entities, international bank accounts, or overseas fulfillment centers.
- ✓List on Amazon US, UK, EU without local entity
- ✓Ship from Lagos, Johannesburg, Nairobi globally
- ✓Receive payouts to local African bank accounts
- ✓Automated export customs documentation
Sell INTO Africa
International brands can reach Africa's 1.4 billion consumers through Takealot, Jumia, and other African marketplaces without establishing local operations.
- ✓List on Takealot, Jumia, Konga, Kilimall
- ✓Ship to African customers with last-mile delivery
- ✓Automated import customs and duties calculation
- ✓Accept mobile money payments (M-Pesa, MTN MoMo)
Phase 1
Brand Onboarding
Get started in four simple steps. Our team guides you through every stage.
Application & Approval
Visit moreshores.com and click "Get Started". Complete brand application with company details and product categories. Receive approval within 48-72 hours.
Account Setup
Access your merchant dashboard. Complete brand profile with logo, story, and imagery. Configure banking details for payouts.
Select Service Plan
Choose from Starter, Growth, or Enterprise plans based on your business needs and marketplace access requirements.
Guided Onboarding
Dedicated onboarding specialist assigned. Product catalog setup assistance. Training on dashboard and order management.
Eligible Categories
Priority Markets
Phase 2
Product & Storefront Configuration
Create your product catalog and configure your selling channels.
Product Catalog Setup
Upload products manually or bulk import via CSV/Excel. Sync existing inventory from Shopify, WooCommerce, or other platforms.
- ✓AI-assisted product descriptions
- ✓Multi-currency pricing (ZAR, NGN, KES, USD, EUR, GBP)
- ✓Automated HS code assignment
Consumer D2C Store
Launch your branded storefront accessible to customers worldwide with localized checkout experiences.
- ✓Custom branded storefront
- ✓Mobile money support (M-Pesa, MTN MoMo)
- ✓Real-time shipping rate calculation
Wholesale / B2B
Access international retailers and distributors looking to source authentic African products.
- ✓Wholesale price tiers
- ✓Professional line sheets
- ✓Payment terms (Net 30/60, proforma)
Phase 3
Multi-Channel & Marketplace Integration
List your products across multiple marketplaces simultaneously. MoreShores acts as your merchant of record.
African Marketplaces
- Takealot (South Africa)
- Jumia (Pan-African)
- Konga (Nigeria)
- Kilimall (Kenya)
- bidorbuy
Global Marketplaces
- Amazon (US, UK, EU, UAE)
- Etsy
- eBay
- Walmart Marketplace
- Nordstrom
Social Commerce
- TikTok Shop
- Instagram Shopping
- Facebook Marketplace
- WhatsApp Business
Search & Discovery
- Google Shopping
- PriceCheck (ZA)
How Dropship Fulfillment Works
Customer places order on marketplace (e.g., Amazon US, Takealot, Jumia)
Order instantly appears in your MoreShores dashboard
Generate discounted shipping label with pre-calculated duties/taxes
Pack and hand off to courier (DHL, FedEx, UPS, or local partners)
Tracking automatically synced to customer and marketplace
Payment deposited to your local bank account
Key Advantage
African brands can sell on Amazon US, UK, and EU without needing a local business entity, bank account, or fulfillment center in those regions. MoreShores handles compliance and acts as your gateway.
Phase 4
Order Management & Global Fulfillment
Manage all orders from one dashboard with intelligent shipping and compliance automation.
Unified Order Dashboard
- ✓All orders from all channels consolidated in single view
- ✓Real-time inventory sync across all connected marketplaces
- ✓Automated low-stock alerts and reorder notifications
- ✓Multi-channel analytics: revenue, orders, and performance by platform
Customs & Compliance
- ✓Automated HS code classification for products
- ✓Country-specific documentation generation
- ✓AfCFTA (African Continental Free Trade Area) compliance support
- ✓Certificate of origin generation
- ✓Restricted goods screening and alerts
Intelligent Shipping & Logistics
Smart routing through Value Lanes - pre-negotiated shipping corridors optimized for African trade routes.
What is a Value Lane?
A Value Lane is an optimized shipping corridor where we've negotiated bulk rates, established reliable carrier partnerships, and streamlined customs processes. This means faster delivery, lower costs, and fewer delays for shipments on these routes.
International Carriers
Payment Processing
- ✓Collect payments in USD, EUR, GBP, and other major currencies
- ✓Payout to local African bank accounts (ZAR, NGN, KES, GHS, EGP)
- ✓Competitive FX rates for currency conversion
- ✓Weekly or bi-weekly payout schedules
Phase 5
Growth, Marketing & Scale
Tools and support to help you grow from local brand to global success.
Marketing & Visibility Tools
- ✓AI Product Optimization: Auto-generate marketplace-optimized titles and descriptions
- ✓Smart Advertising: Sponsored product campaigns across Amazon, Takealot, and Jumia
- ✓Social Commerce Integration: Shoppable posts for Instagram, TikTok, and WhatsApp
- ✓Brand Registry Support: Assistance with Amazon Brand Registry
Analytics & Business Intelligence
- ✓Sales performance by marketplace, region, and product
- ✓Customer demographics and purchasing patterns
- ✓Profit margin analysis including shipping and fees
- ✓Competitor benchmarking and market trends
Scaling Support
- ✓Working Capital: Access to trade financing for large orders
- ✓Fulfillment Network: Partner warehouses in US, UK, and Dubai
- ✓Wholesale Connections: Introductions to international retailers
- ✓Community & Education: Webinars, guides, and mentorship
Summary
5 Steps to Global Success
Apply & Onboard
Submit application, get approved, complete guided setup
Configure Products
Upload catalog, set multi-currency pricing
List Globally
One-click listing to 25+ marketplaces
Receive & Fulfill
Orders centralized, generate discounted labels
Get Paid & Grow
Receive payouts, analyze, scale with marketing tools
The MoreShores Advantage
No matter which direction you're selling, we remove the barriers to entry.
For African Brands
Access global marketplaces like Amazon without needing foreign business entities, international bank accounts, or overseas fulfillment. Ship directly from Lagos, Johannesburg, or Nairobi to customers in New York, London, or Dubai.
For International Brands
Reach Africa's 1.4 billion consumers without establishing local entities, navigating complex import regulations, or building distribution networks. List on Takealot, Jumia, and more with automated customs and last-mile delivery.
We handle the complexity of cross-border commerce so you can focus on what you do best - creating great products.
Countries accessible
Marketplaces integrated
Shipping destinations
Average shipping savings
Average approval time
FAQ
Frequently Asked Questions
Who can use MoreShores?
MoreShores serves two types of brands: (1) African brands selling physical products who want to reach global customers through Amazon, Etsy, eBay, and other international marketplaces, and (2) International brands who want to sell into African markets through Takealot, Jumia, and other African marketplaces. We support categories including fashion, beauty, home goods, wellness, food & beverages, arts & crafts, and electronics.
Can international brands sell into African markets?
Yes! International brands can list on Takealot (South Africa), Jumia (Pan-African), Konga (Nigeria), Kilimall (Kenya), and other African marketplaces without establishing local business entities. We handle import customs, duties calculation, and last-mile delivery to African customers. You can even accept mobile money payments like M-Pesa and MTN MoMo.
Do I need a business entity in the US or Europe to sell on Amazon?
No. MoreShores acts as your gateway to global marketplaces. We handle the compliance requirements so African brands can sell on Amazon US, UK, EU and other platforms directly from Africa without foreign business registration.
What currencies can I receive payment in?
We support payouts to local African bank accounts in ZAR (South Africa), NGN (Nigeria), KES (Kenya), GHS (Ghana), EGP (Egypt) and more. International brands can receive payments in USD, EUR, or GBP. We offer competitive FX rates for currency conversion.
How does shipping work?
For African brands: Ship directly from your location in Africa to customers worldwide. For international brands: Ship to our consolidation points or directly to African customers. Both directions benefit from discounted rates with DHL, FedEx, UPS, and regional carriers - up to 70% below retail.
What marketplaces can I sell on?
African: Takealot, Jumia, Konga, Kilimall, bidorbuy. Global: Amazon (US, UK, EU, UAE), Etsy, eBay, Walmart, Nordstrom. Social: TikTok Shop, Instagram Shopping, Facebook Marketplace, WhatsApp Business. Plus Google Shopping, Pinterest, and integration with Shopify/WooCommerce stores.
How long does onboarding take?
Most brands are fully operational within 1-2 weeks. Our dedicated onboarding team guides you through setup, product catalog configuration, and marketplace connections - whether you're selling from or into Africa.
Ready to connect with Africa?
Whether you're selling from Africa or into Africa, we make global commerce simple.
Get Started